Stoneage Natural Rocks & Crystals

Our Stores

Seven rooms like this one.

Same buyers, same tables, same standard. What changes is the room and the people in it — and they are the reason you would drive to one instead of ordering.

The Mall of Georgia flagship seen from the concourse, a mounted skeleton and two agate wing displays in front of the counter

Buford, GA

Flagship4.8 ★ 341 reviews

Mall of Georgia

3333 Buford Dr, Suite 1037, Buford, GA 30519

~127,220 pieces on the shelves, estimated

(678) 294-3004 Hours & directions →

Not near one of them? The full collection ships nationwide, photographed piece by piece so you know what is arriving.
Shop Online →

Hours vary by mall. Every listing below opens its Google page.

Who We Are

Bought at the source. Chosen by hand.

The sales floor seen wide, hand-painted starfield ceiling above the central counter — The floor at Mall of Georgia, Buford.

Stoneage started the way most good collections do, with one person who could not stop picking things up. A private habit became a shop, then a second, then a company buying directly from the mines and cutters that supply it.

Scale changed what we can carry. It did not change how we choose. We still buy as close to the ground as we can get, we still open the crates ourselves, and we still send back material that photographs beautifully and disappoints in the room.

01
Hand-Selected
Every piece is chosen individually, for color, clarity, and form. If it does not earn its place on the shelf, it does not get one.
02
Straight Answers
Most of what we sell came out of the ground looking close to how it looks now. Where a piece has been cut, polished, or treated, we say so on the card rather than waiting to be asked. You should never have to guess what you are holding.
03
Sourced With Names Attached
We buy from suppliers we have worked with for years and can tell you where a piece came into our hands. Sourcing is something we do carefully rather than something we advertise loudly.
04
Built to Welcome
Collectors, practitioners, and people who wandered in off the concourse. All three should feel equally at home, and none of them should feel sold to.

The best argument we can make is not ours.

1,168 Google reviews across seven stores, averaging 4.8 stars. Not one location sits below 4.5 — including the newest, which has been open a matter of months. We would rather you read those than take our word for any of the above.

Read the reviews →

Material & Origin

The rock is 134 million years old. The crystal inside it is not.

Almost every amethyst cathedral in almost every American mall came out of the same lava flow in southern Brazil. This is what happened to it.

About 134 million years ago a flood of basalt buried what is now southern Brazil — well over a million cubic kilometres of it. As the lava cooled, trapped gas left cavities behind. Empty rooms inside solid rock.
The cavity sat empty for a very long time. Eventually groundwater carrying dissolved silica worked up through the flow from the aquifer beneath and began filling those rooms from the walls inward.
Not fire, which is what almost everyone assumes. The evidence puts amethyst growth somewhere between roughly 50 and 120 °C, most likely around 80 to 90. Closer to a kettle than a furnace, and unimaginably slower.
Green celadonite against the basalt first. Then banded agate. Then colourless quartz. Then, last and innermost, the amethyst. Cut a geode anywhere in the district and the sequence is the same, because the same water did the same thing.
The source is not a country. It is a single subhorizontal flow forty to fifty metres thick, along a twenty-kilometre strip of hills at Ametista do Sul, Rio Grande do Sul. The mines have names — Salles, Célio, Testa, Trock, Narciso, Mioto, Zanon.
The same lava province is called Serra Geral in Brazil, Arapey in Uruguay, Alto Paraná in Paraguay and Posadas in Argentina. Artigas material from the Uruguayan side runs a deeper violet, with a thicker agate lining and shorter points.

We can name the district for most of our amethyst and the mine for some of it. We cannot do that for everything in the building, and we are not going to pretend otherwise. Where the chain runs out, the card says so — which is the only version of this that is worth reading.

The full specimen sheet — species, formula, locality, host rock, host age, treatment — is on the material page.

The People Running It

Seven stores, and the people who keep them straight.

Gokhan Yavuz
Founder & Chief Executive
Ask about — a specimen big enough that somebody had to decide it was worth the space.
Started the company with a single piece he could not put down. Still personally approves every specimen large enough to need two people to lift.
Kaan Sakar
Partner & Chief Financial Officer
Ask about — whether an eighth room is affordable before it is desirable.
Keeps the company honest about what it can actually afford. The reason there are seven stores rather than seventy.
Adam Petrey
Head of E-Commerce & Fulfillment
Ask about — an order, a photograph of a piece, or how it gets packed.
Runs the half of the company customers never see. Every piece photographed individually before it ships is his standard.
Ahmet Gorucu
Operations Manager & Head of Buying
Ask about — whether we will buy what you are holding.
Decides what earns shelf space and, more often, what does not. If a piece disappoints in the hand, it never reaches a store.
Kirk Strickland
Asst. Regional Manager & Director of Event Operations
Ask about — a market, a show, or a store doing three times its usual day.
Runs the shows, the markets, and the days a store has to be three times its usual self. Also the reason seven managers get the same answer to the same question.
Allie Trudel
Regional Operations Manager
Ask about — what one standard across seven rooms actually means in practice.
Moves between seven stores keeping them feeling like one company. Notices the shelf you walked past twice.
Anjellica Nokes
Digital Marketing Manager
Ask about — how you found us, which she will already know.
Responsible for the fact that you found us at all.
Laura Rincon
Graphic Designer & Social Media Manager
Ask about — the card under the specimen, and who wrote it.
Designs everything with the name on it, then puts it where people are already looking. The card under the specimen is hers too.

Careers

This is the side of the counter we are hiring for.

Most of our managers started on the floor. We would rather teach the product to someone who is good with people than teach people to someone who has memorized the product.

Open roles

Live roles are posted to our Indeed page, and that is the list to trust. If it shows something open and this page has not caught up, it is right and we are behind.

See open roles on Indeed →

Not all of it is shop floor. There is a warehouse that moves everything the stores do not sell in person, and a small head office behind it. Those get filled off the same list.

Getting on that list is a different thing, and worth being clear about: it is not an application. It puts you on the list we read first when something opens — and silence from us is not a decision, because there was nothing to decide.

What we look for

You are genuinely curious about what you are selling, or willing to become so
You are steady with people on a busy Saturday
You would rather say "let me find out" than guess
You show up when you said you would

Get on file

It takes a minute, and it is not an application to anything in particular.

Stoneage Natural Rocks Inc. is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law.

We want the application process to work for everyone. If you need a reasonable accommodation to apply, to interview, or to perform a role, tell us in your application or contact us directly and we will arrange it. Asking for an accommodation will never count against you.

Details you send us are used only to consider you for work at Stoneage. We do not sell them, and we do not pass them to anyone outside the company except the services we use to store applications and to reply to you.

Employment with Stoneage is at will. Nothing on this page is an offer of employment or a contract. Full disclosures.

Press & Production

The ceiling was painted by hand. People noticed.

The flagship has a hand-painted starfield ceiling, a curtained reading nook, a wall of lit specimens, and a black-and-timber palette that behaves under almost any lighting. It was built to sell crystals. It photographs like a set, and enough people have asked that there is now a proper way to say yes.

This is also the door for press, creators, and brands. Four quite different asks arrive here, so the first thing the request desk asks is which one you are.

Every shoot is bounded by what a mall tenancy actually allows, and those limits are published rather than discovered on the morning. What we can clear.

What we can clear, and what we cannot

Inside the line — ours to say yes to

The sales floor
The curtained nook
The round counter
The lit specimen wall
The storefront glass, shot from inside

Beyond it — the landlord's

The concourse
The mall exterior
The food court
Another tenant's storefront
Every piece of mall signage

Landlord approval, on its own timeline — usually ten to fourteen days, and neither of us can chase the other's.

And three that are not about where you stand

Insurance: One million per occurrence, two million aggregate, three additional insureds named. Certificate holder is not the same thing, and we do check.
No flame, haze or fog: An enclosed, fire-suppressed mall. A false alarm empties one and a half million square feet and ends your day before it starts.
Nothing on the ceiling: It was painted by hand and it is not coming back.

All five limits in full, written to be printed and handed to a producer, are on the film and photo page.

The flagship seen wide, hand-painted starfield ceiling and star pendant above the central counter

Growth

More rooms like this one. Opened the same way.

The tarot reader is in on Saturdays. This part we worked out ourselves.

Growth here means more rooms, not a different kind of company. What gets carried into a new one is not a formula: it is a floor where nobody is sold to, a card that says when a stone has been dyed or heated, and somebody behind the counter who can answer the question behind the question.

Some of what we sell is bought as geology and some of it is bought as ritual. The room has to hold both without flinching at either, and it has to stay honest about the material in front of people who have been told a great many things about it. That is carried by whoever is standing in it, which is why we open at the speed we can find those people rather than the speed a map allows.

Three states, seven rooms, each drawn to its floor area. The tinted ground is where we trade today, and the next ones go inside it rather than beyond it.

Where we are, and where the next ones go

Every store is an inline unit inside an enclosed regional mall, which is a deliberately narrow format on purpose. We know what one costs to fit out, what it takes to staff through a holiday season, and how it trades in February. The next ones go into the same format for the same reason.

And into the same part of the country. The Southeast is close enough that somebody from head office can stand in any store on a day's notice, which is the only way we have found to keep seven rooms holding one standard. We would rather be the best version of that than a thin version of something national.

Joining us

There is room for more of us

We are opening slowly and on purpose, and the limit is people rather than sites. If you have run rooms before, this is an invitation to talk rather than an advertisement.

The role, in five lines

What it is: Open our stores in one part of the country, hire the people who stand in them, and answer for how they trade.
Where: A region you already know, inside the Southeast.
Reports to: The founder, directly. There is no layer between.
Compensation: A salary, plus a written share of what your region makes.
What you put in: Nothing. No purchase, no contribution, no capital of any kind.

What you would not be doing alone

Our buying, at the cost we actually pay
Site selection worked out together, on the criteria we use for our own
Store design, build support, and the fit-out standard
Training deep enough that your staff can sell the material honestly

Who this tends to suit

Someone with a reason to care about the material beyond the margin on it
Retail or hospitality operating experience, hands-on rather than portfolio
Someone willing to stand in their own stores, regularly, for years
The stomach for opening something out of nothing, more than once

How large a region is, and how fast it fills, gets worked out with the person rather than before them. It is a salaried role with a written share of what your region makes, agreed before you start. You are not asked to put money in at any point.

This describes a role we may hire for. It is not an offer of employment, not a contract, and not a promise of work for any period. It is not an offer to sell, or a solicitation of an offer to buy, any security or interest in this company, and nothing in this role requires you to invest or contribute money. Contacting us about it does not create any agreement between us. Full disclosures.

The tarot reading nook, teal curtain drawn back around a zodiac table

Contact

Four desks, and a door for everything else.

Most inquiries belong somewhere specific, and each of those places asks better questions than a general form could. Pick the one that fits. If none of them do, the last one is a person reading email.

Something else

For anything that does not fit the four above. It reaches the head office, not a queue.

Head office

(770) 652-3915 support.online@stoneageshops.com

Shopping with us? Order help lives on the shop Order help on the Stoneage shop

Floor-to-ceiling black shelving of mineral specimens under warm strip lighting

The earth's finest work,chosen by hand.

Buford, GA

Hand-Selected

Straight Answers

Sourced With Names Attached

Built to Welcome

The best argument we can make is not ours.

The rock is 134 million years old. The crystal inside it is not.

Gokhan Yavuz

Kaan Sakar

Adam Petrey

Ahmet Gorucu

Kirk Strickland

Allie Trudel

Anjellica Nokes

Laura Rincon